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THE PEOPLE RADIO SURVEYS FORGOT Posted: Wed 22nd Sep 2004 - 13:09



The People Radio Surveys Forgot:
Seven Million Australians Listen to Community Radio

In a result that will stun the national media and advertising industries, new research by McNair Ingenuity reveals more than seven million Australians - or 45 per cent of people aged over 15 -- listen to community radio in an average month. In a typical week, more than 3.7 million listen to community radio and 685,000 listen exclusively to community radio.

These key indicators of audience reach are the result of the most comprehensive survey ever conducted in the community radio sector's 30-year history. The survey was funded by the Department of Communications, Information Technology and the Arts through the Community Broadcasting Foundation1 (CBF).

Community broadcasting listenership is not specifically collected in the radio industry's regular audience research conducted by Neilsen Media Research.

Ms Deborah Welch, a CBF Director, hailed the figures as confirmation of the growing strength and influence the community broadcasting sector has across Australia.

"More than half of community radio listeners cited the diversity in programming and specialist music or information programs as their main reasons for tuning in," Ms Welch said.

"This proves that we are meeting the needs of people who feel dissatisfied by what the mainstream and commercial media is serving them," she said.

These strong audience figures reflect both a growing awareness of the services community radio provides and the sector's rapid growth.

It has trebled in size since the early 1990s and now, with 345 long-term licensed stations, provides more individual radio services throughout Australia than either the commercial or national radio sectors.

The survey also confirmed the strength of community radio in rural and regional areas, where more than 70 per cent of community radio stations are located. It showed that 1.4 million rural and regional Australians listen to community radio in a typical week.

'With the commercial and national sectors using greater networking of programs in regional areas, community radio stations are increasingly the voice of their local communities," said Ms Welch.

"More than thirty-five per cent of our rural and regional stations are the only radio service in their area or the only service producing local content," she said.

But Ms Welch said the figures also focused attention on the sector's need for more government funding.

Despite its large audience reach, the not for profit, volunteer driven, community radio sector operates on a shoestring budget, with stations surviving on small business sponsorship, listener subscriptions and donations, grants and fundraising initiatives.

On average only 8% of station income comes from recurrent Australian Government grants via the CBF. Since the last significant increase in sector funding in 1996/97, the average level of government funding support available per station has declined in real terms by 43 per cent.

Recent sector research indicates that many community radio stations still lack sufficient basic infrastructure to fully meet the needs of the communities they serve.

The community broadcasting sector is seeking a commitment within the communication policies of all major parties for an additional $10.8 million in recurrent annual funding.

For more information please phone Joanna McCarthy on (02) 9318 9615 or 0422 105 692.

For the full results of the McNair Community Radio National Listener Survey, go to http://www.cbonline.org.au

1 The CBF is an independent non-profit funding agency that solicits and distributes funds for the maintenance and development of community broadcasting in Australia. It is supported by the Australian Government through the Department of Communications Information Technology and the Arts.



Backgrounder:
Community Broadcasting across Australia

Community radio caters to diverse audiences
  • 53% of stations serve specific communities of interest, including: people from Indigenous and Ethnic Backgrounds; those who have a print disability; religious communities; young people or the over-50s; the gay, lesbian, bisexual and transgender communities; and people with an interest in specialist music.
  • 47% of stations serve a defined geographic community, and adopt a range of music and talks programs catering to the diverse local needs of their service area (eg local news and current affairs, local arts, Ethnic, Indigenous or RPH programs).

    Community radio enjoys widespread community support
  • More than 20,000 Australians volunteer at stations every year, contributing more than $145 million in unpaid labour.
  • 133,400 Australians are subscribers or members of community radio stations.
  • Last year, more than 35,000 Australians donated money to community radio stations.

    Community radio informs, entertains and provides access to the airwaves
  • More than 90% of stations broadcast news bulletins, and three-quarters offer current affairs programming.
  • More than 30% of the music played on community radio stations is by Australian artists.
  • Community radio records more than 400 hours of live Australian music for broadcast each week.
  • In the last year, more than 8,000 people received training in the community broadcasting sector. In any given week, more than 2,000 hours of formal training is undertaken at stations.

    Community radio needs adequate funding and resources
  • 46% of stations have no paid staff and rely solely on volunteer resources.
  • Over a third of stations do not have a back-up broadcast studio and only 34 per cent have a studio set aside for training purposes.
  • Only 43% of stations have a fully networked computer system (a basic broadcast tool providing digital audio production, scheduling, administrative and communications functions).
  • Only 68% of stations enjoy transmission reception coverage on par with other broadcasters in their area.

    Source: Community Broadcasting Database 2002/2003

  • Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email

    VIEWS FROM OUR TRANSMITTER SITE Posted: Tue 20th Jul 2004 - 13:07


    Some images taken from Stereo974's transmitter site.

    Altona ViewCity ViewGeelong View
    Northern View ViewNorthern ViewSunshine View
    Werribee View

    Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email

    WORKING WITH YOUNG OFFENDERS UNIT AT PORT PHILLIP PRISON Posted: Mon 19th Jul 2004 - 14:07

    General Manager of STEREO 974, Mr Rod Boyd said today "STEREO 974 is thrilled to announce that we are actively working with the Young Offenders Unit at Port Phillip Prison conducting a Communications and Radio Awareness Program on a fortnightly basis.

    This Program is encouraging Young Offenders to consider long term planning re integration back into the Community.

    As part of an on going commitment, STEREO 974 recognises the need to assist with a Communications and Radio Awareness Program conducted fortnightly, designed to help develop communication skills, that will enhance a Young Offenders ability to manage his life without re offending.

    Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email

    OUTSIDE BROADCAST - METROPOLITAN FIRE BRIGADE, OPEN DAY FOR THE VIETNAMESE COMMMUNITY Posted: Mon 19th Apr 2004 - 14:04

    General Manager of STEREO 974 Mr Rod Boyd announced today that "STEREO 974 was thrilled to be part of the METROPOLITAN FIRE BRIGADE, OPEN DAY FOR THE VIETNAMESE COMMMUNITY AT SUNSHINE FIRE STATION 30 Mc INTYRE ROAD SUNSHINE, ON SUNDAY 18 APRIL 2004, where we broadcast live from 11am until 1pm from our Outside Broadcast Van.

    This outside broadcast featured interviews with Vietnamese Community Leaders and Metropolitan Fire Brigade Personnel. The broadcast was conducted by our very popular Vietnamese Announcers. Some of the features of the day which started at 10am and finished at 4pm, included the following.

  • Information on Firefighters Recruitment for Vietnamese.
  • Dragon Dance.
  • Jumping Castle.
  • Home Fire Safety Displays.
  • Smoke House
  • Smoke Buster Information Bus.
  • Show Bags.
  • BBQ and Vietnamese Cuisine.
  • STEREO 974 OUTSIDE BROADCAST 11am until 1pm.

    ALL ACTIVITIES AND FOOD WERE FREE.
    "STEREO 974 has always had a flexible outlook towards programming which places us in a position whereby we can service the needs of our community and listeners. STEREO 974 adheres to our motto of - "By the community for the community". It is estimated that in excess of 5,000 people attended on the day."

  • Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email

    STEREO 974 - OUTSIDE BROADCAST Posted: Thu 15th Apr 2004 - 14:04

    General Manager of STEREO 974 Mr Rod Boyd announced today that "STEREO 974 is thrilled to be announcing that we will be in attendance at the METROPOLITAN FIRE BRIGADE, OPEN DAY FOR THE VIETNAMESE COMMMUNITY AT SUNSHINE FIRE STATION 30 Mc INTYRE ROAD SUNSHINE, ON SUNDAY 18 APRIL 2004, and broadcasting live from 11am until 1pm from our Outside Broadcast Van.

    This outside broadcast will feature interviews with Vietnamese Community Leaders and will be broadcast in the Vietnamese Language. The broadcast will be conducted by our very popular Vietnamese Announcers. Some of the features of the day which starts at 10am and finishes at 4pm will include the following.

  • Information on Firefighters Recruitment for Vietnamese.
  • Dragon Dance.
  • Jumping Castle.
  • Home Fire Safety Displays.
  • Smoke House
  • Smoke Buster Information Bus.
  • Show Bags.
  • BBQ and Vietnamese Cuisine.
  • STEREO 974 OUTSIDE BROADCAST 11am until 1pm.

    ALL ACTIVITIES AND FOOD ARE FREE.
    "STEREO 974 has always had a flexible outlook towards programming which places us in a position whereby we can service the needs of our community and listeners. STEREO 974 adheres to our motto of - "By the community for the community". This coupled with our recent alliance that has been formed with Western Health and numerous other community groups and associations, further cements our commitment to the community."

  • Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email

    STEREO 974 RECEIVES HOBSONS BAY CITY COUNCIL CERTIFICATE OF APPRECIATION Posted: Wed 14th Apr 2004 - 14:04

    General Manager of STEREO 974 Mr Rod Boyd announced today that "STEREO 974 was thrilled to be awarded a HOBSONS BAY CITY COUNCIL, CERTIFICATE OF APPRECIATION, last night at the Hobsons Bay City Council Meeting, by the Mayor Councillor Bill Baarini, and Councillors.

    The Certificate was worded "Presented to STEREO 974 in recognition of their contribution and support to the Hobsons Bay City Council and the Community in raising awareness of Council Programs an example of which is the Emergency Procedure.

    "STEREO 974 has always had a flexible outlook towards programming which places us in a position whereby we can service the needs of our community and listeners. STEREO 974 adheres to our motto of - "By the community for the community". This coupled with our recent alliance that has been formed with Western Health and numerous other community groups and associations, further cements our commitment to the community."

    Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email

    OUTSIDE BROADCAST - GOOD FRIDAY PAGEANT AT ST ALBANS Posted: Tue 13th Apr 2004 - 14:04

    General Manager of STEREO 974 Mr Rod Boyd announced today that: "STEREO 974 was thrilled at the reception that we received at the GOOD FRIDAY PAGEANT, ST ALBANS, on Good Friday 9 April 2004, where we were "On-Air" from 4pm until 6pm in our Outside Broadcast Van."

    The outside broadcast featured a full broadcast of the procession.

    "STEREO 974 has always had a flexible outlook towards programming which places us in a position whereby we can service the needs of our community and listeners. STEREO 974 adheres to our motto of - "By the community for the community". This coupled with our recent alliance that has been formed with Western Health and numerous other community groups and associations, further cements our commitment to the community."

    STEREO 974 Broadcasting LiveSome of the crowdL to R Carmen Zammit, Maryu-Louise
    Anastasi, Charlie Zammit

    Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email

    MARK STONE JOINS SEN1116 Posted: Mon 5th Apr 2004 - 14:04

    General Manager of STEREO 974, Mr Rod Boyd said today "STEREO 974 is thrilled to announce that as well as anchoring and producing "THE WAY OUT WEST FOOTY HOUR", every FRIDAY 6pm to 7pm here at STEREO 974, MARK STONE will join MARK DORAN on SEN 1116 every SUNDAY 10-30pm to 11pm.

    MARK will follow the fortunes of all clubs and leagues throughout Australia apart from the AFL; especially those players who once played at the highest level but are now giving something back to grass roots football.

    MARK STONE can be heard here at STEREO 974 every Friday night 6pm to 7pm when he presents "THE WAY OUT WEST FOOTY HOUR", and also on SEN 1116 Sunday nights, when he joins MARK DORAN from 10-30pm. Mark now joins "THE FOUR DIEGO'S SOCCER SHOW", which was previously heard every Saturday here at STEREO 974, as recent STEREO 974 Announcers who are furthering their Radio Careers by joining the ranks of Commercial Radio Broadcasters.

    Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email

    "HEROES" HOSTED BY DAVID GRIFFIN RETURNS TO STEREO 974 Posted: Tue 30th Mar 2004 - 14:03

    "HEROES" hosted by DAVID GRIFFIN is to return on Friday 16 APRIL 2004, in a NEW TIMESLOT, 7pm till 8pm at STEREO 974.
    General Manager of STEREO 974, Mr Rod Boyd said today "STEREO 974 has earned a reputation for producing a professional product to air. "HEROES" which has been in recess since Christmas, will further enhance the program line-up at STEREO 974. "HEROES" will feature interviews with people from all walks of life and from all backgrounds.

    In summing up, the combination of STEREO 974 and "HEROES" will further enhance the Community Involvement that STEREO 974 is noted for.

    Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email

    WAY OUT WEST FOOTY HOUR Posted: Fri 26th Mar 2004 - 14:03

    Commencing on Friday April 2nd at 6.00pm the Williamstown & Western Jets Football Clubs will be featured in an hour-long show dedicated to both clubs.

    You will hear previews and reviews of the week's games, coaches comments, special studio guests, new players in both camps, sponsors and function updates, players from past era's plus TAC Under 18 and VFL issues.

    For all you up to date news from the Williamstown and Western Jets football clubs tune in Friday nights 6-7pm on your station STEREO 974.

    For more information you can contact:

    Mark Stone
    STEREO 974 fm
    0409 384 619

    Brendan Curry
    Williamstown Football Club
    9390 - 0611

    Shane Sexton
    Western Jets Football Club
    9390 - 0611

    Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email

    OUTSIDE BROADCAST Posted: Fri 26th Mar 2004 - 14:03

    General Manager of STEREO 974 Mr Rod Boyd announced today that "STEREO 974 is thrilled to be announcing that we will be in attendance at the GOOD FRIDAY PAGEANT, ST ALBANS, and broadcasting live from 4pm until 6pm in our Outside Broadcast Van. STEREO 974 will be positioned alongside the ERRINGTON COMMUNITY CENTRE, PRINCESS STREET ST ALBANS.

    This outside broadcast will feature interviews with Community Leaders and a full broadcast of the procession.

    GOOD FRIDAY PAGEANT (FRIDAY 9 APRIL 2004), 4pm till 6pm.

    "STEREO 974 has always had a flexible outlook towards programming which places us in a position whereby we can service the needs of our community and listeners. STEREO 974 adheres to our motto of - "By the community for the community". This coupled with our recent alliance that has been formed with Western Health and numerous other community groups and associations, further cements our commitment to the community."

    Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email

    NEW PROGRAMMING INITIATIVE Posted: Thu 5th Feb 2004 - 14:02

    General Manager of STEREO 974 Mr Rod Boyd announced today that "STEREO 974 is thrilled to be announcing a new programming initiative which will commence shortly. This program has been on Melbourne Radio for the last 6 years, and is about to make it's home, here at STEREO 974, this program is aimed at the FOUR WHEEL DRIVE ENTHUSIAST".

    The program will be hosted by PETER DWYER and his team of four wheel drive experts, who will keep the FOUR WHEELER DRIVERS, up to date with Club Information, What's on Where and When, VAFWC Reports, Places to Visit, and a whole lot more.

    The program will be aired every SATURDAY MORNING 10AM TO 11AM. Starting date to be announced soon.

    "STEREO 974 has always had a flexible outlook towards programming which places us in a position whereby we can service the needs of our community and listeners. STEREO 974 adheres to our motto of - "By the community for the community". This coupled with our recent alliance that has been formed with Western Health and numerous other community groups and associations, further cements our commitment to the community."

    "STEREO 974 will now become the vehicle for FOUR WHEEL DRIVE ENTHUSIAST, and FOUR WHEEL DRIVE CLUBS.

    Please address all enquiries to:
    ROD BOYD, General Manager STEREO 974 - (03) 9318-0930 or email


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